Splendid China regularly organizes new festival activities, such as the Water Splashing Carnival, the Spring Festival Fair, and the Lantern Carnival, etc., to display the original folk culture of various ethnic groups in China from multiple perspectives and aspects, enabling tourists to fully experience the spirit and charm of the Chinese culture. At the same time, it focuses on the planning of traditional Chinese festivals, such as the Lantern Festival, the Dragon Boat Festival, the Qixi Festival, the Mid-Autumn Festival and other themed activities to promote traditional culture, which are favored by tourists.

Splendid China is the cradle of tourism performing arts in China. The two must-see performances, "Legend of the Desert" and "Oriental Neon Dress", integrate the top-notch sound, light and electricity technology, presenting a beautiful and breathtaking scene. "Legend of the Desert" is China's first stunt real scene war horse show.As a representative work of Shenzhen's splendid Chinese classic performing arts, 'Oriental Neon Dress' is a large-scale ethnic costume and dance poem integrating ethnic costume, dance, music and stage design, which has won the National Lotus Award for Costume and Dance.